Fri 11 May 2007
‘Mileposts’ Knows Where the Love Is
Posted by TJ under Mileposts
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Showing that it’s anything but a stodgy old hedge funder from Greenwich, the new issue of Mileposts pulls off the difficult trick of quoting both Fergie and Justin Timberlake. Yes, the Metro-North’s monthly mouthpiece describes a host of train-accessible destinations, such as Dutchess County Farm Fresh Link and the Bronx Zoo, as “Metro-Licious.” “Like the pop diva Fergie, we are not above adding ‘licious’ to the end of our name if it will get you to notice…” the copy reads.
Later, in the Courtesy Corner, which always does a crafty job of subtly working in suggestions for better commuter behavior, Mileposts asks where readers were when the “great Blackberry Blackout of 2007″ went down. It uses the occasion to remind riders to be considerate while in the midst of those very important Blackberry communications. “Do we set the device’s multiple ring tones,” it reads, “so that everyone in a 10-yard radius knows we prefer getting our emails to the tune of ’Sexy Back’?”
In other Mileposts news, the Hudson line led the pack in monthly performance, ahead of Harlem and, of course, the woeful New Haven line, which would come in third in a race with a pregnant lady.