Maybe it’s my overactive imagination, but this poster on the 8:43 today caused the exact opposite reaction in me as I imagine the vendor hoped for. When I see the Brooklyn Bridge, a.k.a. the ultimate prize for thugs at war with the U.S., and the word BOMBARDIER, I immediately think of terrorism, not the Montreal-based manufacturer of train cars.
I mean, that very same poster space sometimes has signs telling us to Say Something if we See Something, as in, you know, a suitcase nuke.
In fact, I’d just finished perusing this half page ad in the NY Times when my eyes lifted up to the poster.
Exactly who is Bombardier marketing to with that ad, anyway? Obviously, you and me and the other schmoes on the train. But why?
Sure, every time we have a cellphone blabber next to us on the train, we think how nice it would be to have our very own train car.
But it’s not like we’re actually going to buy one.