Takes a Lickin’, and Snaps Like a Twig

Any seasoned commuter lives by the minute. He or she knows exactly how many minutes it takes to get to Grand Central, and how many seconds it takes to sprint through the Terminal. One needn’t make one’s train with a minute or two to spare; a second or two will do.

But the watch-watching starts even earlier in the day: knowing precisely how long you can play with your kids before hitting the shower, how long you can stay in the shower, and exactly how many minutes you have to get to your hometown station without missing your all-important ride.

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So it was with great disappointment that my Timex digital watch band snapped on me today.

I’m particularly disappointment because my watch is a Timex “IRONMAN”, presumably made to stand up to real tests like harsh bikes across the desert, swims through swirling surf, and sprints over unforgiving blacktop–not jaunts to GCT to catch the 5:46.

“Practical, reliable and durable,” says the copy for the Ironman Core on its website.

Not so much, says me.

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