Maybe this has been going on for a while, but I never noticed it before: Ads running the length of the downtown-bound 4 (or was it 5?) train out of Grand Central/42nd. The ads were for Monroe College and said things like “Watch the Opening Doors…Career Opportunities Await” or somesuch.
Oddly, the ads were positioned along the bottom 10-12 inches of the subway. So if there’s a huge enrollment influx of rats at Monroe College come fall, we’ll know the ad campaign has been successful.