Those subway ads can be a great muse for sparking more subway ads.
A pair of New York-based stand-up comics came up with a winning idea for the annual Doritos do-it-yourself Super Bowl ad contest.
A few days before the deadline, Mr. Holmes, 29, and Mr. Brimer, 25, met at 23rd Street to board the F train to Brooklyn. During the ride, they came up with the idea for the commercial, called “New Flavor Pitch,” which shows an executive pitching Frito-Lay on the idea for a new beer-flavored Dorito.
“We didn’t plan on it, but it’s incredibly convenient,” Mr. Holmes said of the 25-minute ride to Brooklyn. “There’s something about being surrounded by so much advertising and stimuli that creates a lot of ideas. Great ideas are created on the F train.”
The ad will run during the Super Bowl this Sunday. If it’s voted the most popular ad all day, the guys win a million bucks.
The spot stars Matt McCarthy, who you’re probably seeing a whole lot of these days without knowing it. He’s the chubby, wide-eyed, red-haired cable guy in the commercial campaign for Verizon’s FiOS TV service, who always seems to lose out to the quietly suave Verizon worker with hipster hair.
wow – the videos on that Doritos website just devoured my entire lunch hour…I’m already planning next year’s entry, depicting the tasty terrors of “The Devil’s Triangles.”