I like poking around the web analytics back channels of Trainjotting to spot any kind of traffic irregularities. I stumbled upon one this week: Monday saw 108 page views of the Trainjotting category “Nick Paumgarten,” Paumgarten of course the author of the seminal New Yorker commuting essay. Tuesday had a 94 Paumgarten clicks, and yesterday, another 39. For the month, we’ve had 373 clicks on Paumgarten, easily the top category.

My initial thought was, that Paumgarten sure is a vain bastard, clicking on himself over and over. Then I googled ‘Nick Paumgarten,’ and it turns out the second click to come up–trailing only Paumgarten’s “There and Back Again” commuting story in the New Yorker–is none other than Trainjotting.

Yes, we seem to inadvertently seized ownership of the Nick Paumgarten ad words.

And geez, that guy sure does get a lot of people googling him.