Is It Really That Obvious That We’re Ungruntled?

Greeting Grand Central commuters as they entered the stairs heading down to the subways today was a glaring ad campaign from CareerBuilder.com. “BE GRUNTLED,” bellowed one ad that took up an entire wall across from the stairs, while another section above the staircase implored us all to “STOP WHINING” and find another job–preferably through CareerBuilder.com.

I don’t recall ever seeing another ad campaign in that spot.  

I don’t know if we, the Grand Central commuters, should be flattered or insulted. What exactly prompted CareerBuilder to target us with a very expensive ad campaign? What makes us such a desirable target audience? Is it that we’re so obviously disgusted with our jobs as we embark on our daily mummy waltz from train to train? Or is it that we of the hefty Westchester/Fairfield mortgages are an A-1 demographic, with high-paying, influential jobs…or simply jobs period?

I wonder. And for what it’s worth, I wouldn’t mind being a bit more gruntled, come to think of it.